Business Administration with Marketing Program

The Marketing concentration prepares students for entry–level careers in marketing, advertising, sales, marketing research, and public relations. Students receive a strong foundation in economics, accounting, management and statistics along with upper-level marketing courses.

Internships in Marketing
Students in the Marketing program have received internships in marketing research advertising, and public relations.

Curriculum

General Education Core (48 Credits)

Prerequisites (18 Credits)
ACC 105 Principles of Accounting I
ACC 106 Principles of Accounting II
CIT 101 Introduction to Desktop Computing
BUS 101 Business Theory
ECN 102 Microeconomics
ECN 103 Macroeconomics

Management Core (30 credits)
ACC 301 Managerial Accounting
BUS 230 Business Law
BUS 301 Principles of Management
BUS 310 Principles of Finance
BUS 306 Business Statistics I
BUS 318 Operations Management
BUS 321 International Business
BUS 340 Business Statistics II
BUS 304 Business Ethics
BUS 4000 Business Capstone

Marketing Concentration (18 credits)
BUS 207 Principles of Marketing
Select 5 of the following courses

BUS 322 Corporate Public Relations
BUS 332 Principles of Retailing
BUS 333 Advertising
BUS 334 Consumer Behavior
BUS 335 Creative Selling
BUS 336 International Marketing
BUS 351 Sports Marketing
BUS 405 Marketing Management
BUS 410 e-Business
BUS 421 Corporate Studies I
Bus 422 Corporate Studies II

BUS 440 Internship or Electives